1 Jun 2017

Amazon electronic commerce company



Amazon also called Amazon is an American electronic commerce and cloud computing company that was founded on 5 July 1994, by Jeff Because and is based in Seattle Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon started as an online bookstore, later diversifying to sell DVD Blu-rays CD downloads/streaming, MP3 downloads/streaming, and audio book downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics notably. Amazon also sells certain low-end products like USB cables under its in house brand Amazon Basics. Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico. Amazon also offers international shipping to certain other countries for some of its products. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were launched. The company was founded in 1994, spurred by what Amazon founder Jeff Because called his regret minimization framework which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time. In 1994, Because left his employment as vice-president of D. E. Shaw & Co. a Wall Street firm and moved to Seattle. He began to work on a business plan for what would eventually become Amazon. Because incorporated the company as "Cadabra" on 5 July 1994. Because changed the name to Amazon a year later after a lawyer misheard its original name as "cadaver". In September 1994, Because purchased the URL Relentless.com and briefly considered naming his online store Relentless, but friends told him the name sounded a bit sinister. The domain is still owned by Because and still redirects to the retailer. The company went online as Amazon in 1995. The company began as an online bookstore an idea spurred off with a discussion with John Ingram of Ingram Book now called Ingram Content Group along with Turkey Patel who still holds a stake in Amazon. Amazon was able to access books at wholesale from Ingram. In the first two months of business. Amazon runs data centers for its online services and owns generators or purchases electricity corresponding to its consumption, mostly renewable energy. The US Navy has stated that its Relocatable Radar remains operable regardless of an Amazon wind farm. The company also records data on customer buyer behavior which enables them to offer or recommend to an individual specific item or bundles of items based upon preferences demonstrated through purchases or items visited. Amazon employs a multi level e commerce strategy. Amazon started by focusing on business to consumer relationships between itself and its customers and business to business relationships between itself and its suppliers and then moved to facilitate customer to customer with the Amazon marketplace which acts as an intermediary to facilitate transactions. The company lets anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post Amazon links and earn a commission on click-through sales, there is now a program which lets those affiliates build entire websites based on Amazon's platform.

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