Makeup Base Guide.

Foundation is a skin coloured makeup applied to the face to create an even uniform colour to the complexion to cover flaws and sometimes to change the natural skin tone. Some foundations also function as a moisturizer’ sunscreen’ astringent or base layer for more complex cosmetics. Foundation applied to the body is generally referred to as body painting. The first commercially available foundation was Max Factor’s Pan Cake. Originally developed for use in film actresses were so taken with the results that Max Factor was overwhelmed with demand for the product for their personal use. The breakthrough in his formula was the first foundation and powder in one traditionally an actor was made up with an oil emollient based make up which was then set with powder to reduce the reflection and ensure it would not fade or smudge. Pan Cake used talc rather than oil or wax as the base and applied directly to the skin with a wet sponge it offered enough coverage it could be layered without caking on the skin to eliminate the need for a foundation underneath. This was considered significantly more lightweight and natural looking on the skin than the standard method hence people's eagerness to wear the item in public. Although foundation make up was widely available and used within the film industry the use of cosmetics in general was still somewhat disreputable and no one had tried to market foundation although lipstick’ blush and nail polish were popular for daily use as an everyday item. Factor had the product patented in 1937 and despite the economic turmoil of the era Pan Cake became one of the most successful cosmetic launches of all time. By 1940 it was estimated that one in three North American women owned and wore Pan Cake. As of February 2009 Procter and Gamble the brand’s current owner confirmed that the original formula Factor developed and used him is still sold today. Makeup primer is a base for foundation or face makeup that allows it to go on smoother and last longer. Formulas are available in cream gel and powder. There are different kinds of cosmetic primers such as foundation primer’ eyelid primer’ lip primer’ and mascara primer. A foundation primer may work like a moisturizer only different or it may absorb oil with salicylic acid or aid in creating a less oily more matte appearance. It aids in applying the foundation more evenly and smoothly and increases the longevity of the foundation. Foundation will complete the base. You should either apply tinted moisturizer or a liquid foundation. This is a different product than the primer. Use a foundation formulated for oily skin. Long lasting powder foundations create an even complexion while combatting excess oil. Before you purchase foundation read the label carefully make sure the product is oil free mattifying and noncomedogenic will not clog your pores.